With the increasingly serious problem of global energy crisis and harmony, new energy vehicle property has become a key growth scale of the nations. In China, the new energy vehicle market is showing a surly competitive situation, and major enterprises have increased investment and strive to stand out in the competition of this internal roll era. Among them, Avita Technology, as a high-end intelligent electric vehicle brand jointly created by the three giants of Changan Automobile, Huawei and Ningde Times, has aroused wide attention to its high-end mystery.
Avita Technology was founded in 2018, initially named Changan Weilai, after a solo adjustment, in November 2020 with Huawei, Ningde times to work alone, committed to building a high-end intelligent electric vehicle brand. In May 2021, Avita Technology changed its name to Avita, marking the official growth of the brand. Avita has a strong set of Changan responsible for vehicle production and system integration, Ningde Times is responsible for power battery related solutions, and Huawei is responsible for vehicle system and intelligent driving technology, and the uncable point is quite high.
In terms of products, Avita Technology released its first medium and large sedan Avita 12 at the Muni ** exhibition on September 5, 2023, attracting a lot of attention. In addition, its high-end pure electric SUV Avita 11 Hongmeng version has also been officially listed on September 1, 2023. Avita 11 Hongmeng Edition is equipped with HI Huawei full stack intelligent car solution, deeply customized Hongmeng cabin and Huawei advanced intelligent driving system ADS 2.0 have become its two major mace.
However, of course, Avita technology has a strong set and capital, but sales have consistently failed to go up. In the whole year of 2023, Avita sold only 27,600 cars, far from the annual target of 100,000 sales. At the same time, competitors such as Wei Xiaoli, Jixiang’s polar Krypton and so on have started in the price range of more than 200,000 yuan, Avita’s brand power needs to be improved.
Avita Technology’s senior management team also thought of this problem, and they are trying to find a breakthrough. Avita Technology Chairman and chief executive officer Tan Benhong even wore fencing equipment at a press conference to highlight the supreme energy of Avita 11 Hongmeng version. At the same time, Avita is also adjusting its pricing strategy to attract consumers with more favorable prices.
In this era of new energy vehicles, Avita’s high-end puzzle has aroused the industry’s concern. Avita Technology needs to find its own strange selling points, strengthen the brand power, and in the market competition in the endless renovation, it is possible to break the siege and win the recognition of consumers. As major enterprises have increased the research and development and production of new energy vehicles, Avita’s high-end puzzle will face greater quarrels and opportunities.